How far can you go without customer acceptance of your plans for improving the grid? 

Without great customer engagement you may face an uphill battle to pass upgrade plans with your PUC or local government; you can face bad press and aggressive interest groups working against you; and you could face legal challenges too.

Don’t suffer this fate!  Metering America 2012, March 12-14, 2012 in San Diego, has an array of sessions and workshops designed specifically to show you how to:

  • Connect with your customer

  • Engage them in ways they are comfortable with

  • Speak to them using language and benefits they understand

  • Turn them into advocates for your programs

You can even earn Continuing Education Units from IEEE by attending our one-day “Customer Engagement” workshop, where you will learn:

  • Core Principles for Success

  • Key elements to a successful CLM program

  • Product Marketing – are we developing the right offers and media mix?

  • Sales – Using the right channels?

  • Provisioning and Installation – Ready to move beyond the meter?

  • Support and Care – New operational models?

Your workshop leaders will include Matthew Dinsmore, Energy & Clean Tech Practice Lead, Altman Vilandrie & Company who literally wrote the book on customer engagement for the Smart Grid Consumer Collaborative. Some more sessions that will teach you advanced customer engagement practices include:

  • Consumer Confidence: One Step at a Time

    • Gary Smith, Program Director, NV Energy

  • Dynamic Pricing to Enhance the Customer Relationship

    • Ted Reguly, Director Customer Programs and Assistance, San Diego Gas & Electric

  • Panel: Leveraging the Power of Social Media for Your Utility

    • Reid Carr, President, Red Door Interactive (moderator)

    • April Bolduc, Media & Communications Manager, San Diego Gas & Electric

    • Shannon Reed, Public Affairs Manager, Irvine Ranch Water District

    • Mike Stephens, Manager Corporate and Internet Communication, Salt River Project Power and Water

    • Tom Walker, Director of Edison SmartConnect Business Integration & CSBU PMO, Southern California Edison

Don’t delay your customer engagement action plan, and if you’re already in the midst of a grid upgrade, it’s never too late to improve the public support you can win by doing things right!

Sign up to attend Metering America by Wednesday next week and we’ll even provide you with a free night’s stay at the conference hotel on March 13th or March 14th to help with any budget constraints you have. Just use code CUSTM to receive this complimentary night at the Hyatt.

We look forward to seeing you and your colleagues in a few short weeks.


Mark Walker
VP - North America
Spintelligent / Clarion Events

P.S: Don’t forgot to use your code CUSTM now to enjoy a free night’s stay at the official conference hotel – offer lasts until midnight Feb. 29th. Register now